The LYKE Association is a dedicated group of hair stylists, barbers, and other professionals committed to helping people without homes get back on their feet. Our mission is to improve the well-being and dignity of people without homes. We provide a unique opportunity for hair stylists and barbers to use their talents to make a difference in people’s lives. Established as a 501(c)3 nonprofit organization in 2018, LYKE originated as a humanitarian movement to positively impact people’s everyday lives. We currently serve individuals throughout Brevard County in Central Florida but plan to expand to include neighboring counties (Orlando area) and build towards serving Florida and beyond.
Creating Social Connection
While our focus is hair care, what we offer extends beyond a professional appearance. LYKE events are social events. By bringing compassion, a listening ear, and often good food (and returning regularly to the same sites), we help veterans, women, and children experience a greater sense of social connection not only with our volunteers but with one another. Our goal is to let people know that we care, and not just for one day. We want to see them begin a new life free from financial insecurity. We understand that when you’ve lost your home, even something as simple as a haircut can be overwhelming, and the “little things” can make all the difference.
Your hair is one of the first things people see when they meet you. Whether you’re applying for a job or building your social network, your hair style says a lot about you and, for better or worse, can influence one’s first impressions. Hair style is linked to the ability to find employment. More importantly, it can influence how people see themselves. For people unable to afford a haircut, hair can become a symbol of loss or marginalization. This makes hair care, like clean clothing and showers, an important first step in rebuilding self-confidence and dignity.
It’s also one of the hardest needs to meet on one’s own without training. Unless you’ve learned this skill (or you can, like Thor in Avengers: Endgame, summon a magical hammer and use the power of lightning to braid your hair), a licensed stylist is essential. The LYKE Association understands the impact that a haircut can have on one’s day-to-day life.